15.06.2016 - IAA What’s Coming Next ? The Econometrics Of Digital Advertising

The Econometrics of Digital Advertising, an IAA Leadership Forum, is coming to Paris on June 15th 2016 as part of the International Advertising Association’s (IAA) What’s Coming Next ? leadership forum series.

The event will provide a 360 degree update of the massive impact and contribution that the digital world has contributed to modern economies. And what it means to do business in the digital age whether established, a start-up or a category buster ! Delegates will get insights from key executives as they cover the key industry topics at the forefront of the European digital advertising industry.

The Econometrics of Digital Advertising will also tackle industry trends and what to look out for, plus explore the political and legislative landscape of digital communications.

This conference will be the first event co-organized by IAA World Service Center (IAA’s HQ in New York) and the IAA France Young Professionals Chapter. IAA YP Chapters are present in over 10 countries (Austria, Australia, Dubai, India, Italy, Romania, Serbia, Switzerland, United Kingdom, the United States and now France) and confirm the relevance of the IAA and the importance of international networking for marketing professionals.

This will also be a great opportunity to discover what the IAA France Young Professionals will be doing over the year, sign up as a member and stay up to date with "What’s Coming Next ?" in Paris for international advertising young professionals.

The What’s Coming Next ? | Econometrics of Digital Advertising is an invitation only event.

For more international inquiries please contact :

Michael Lee, IAA Global Managing Director :,

or Mateja Simic, IAA Global Events Director :

For local inquiries within France please contact :

The IAA French Chapter,

More informations :

Paris, le 17 mai 2016

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